Some news I’m pleased to share: I’ve been added to the YOOtheme Experts directory — the official, curated list of developers and agencies that YOOtheme recommends to people looking to hire someone to build their website. It’s a global list, and only a small handful of the names on it are based in Australia. Mine is now one of them.
What the YOOtheme Experts directory is
YOOtheme is the company behind YOOtheme Pro, one of the most well-regarded website builders for WordPress and Joomla. Their Experts page is where they send prospective clients who’d rather hire a professional than build a site themselves — developers and agencies with a demonstrated track record on the platform.
It isn’t an automatic sign-up. The list is curated, and being on it is a signal from the people who actually make the software that the work meets their standard. To put it the way they’d put it: I’m a recommended expert in building websites with YOOtheme.
Why I build WordPress websites with YOOtheme
I’ve worked with most of the major WordPress page builders over the years. I keep coming back to YOOtheme Pro, and it comes down to a few practical reasons.
It’s fast to build with
Builds that would drag on for weeks elsewhere come together in days. The interface doesn’t fight you, the layout system is sensible, and the live preview means I’m not endlessly saving and reloading to see what changed. That speed goes straight back to my clients as shorter timelines and lower cost.
It’s easy to use — for me and for you
Ease of use matters at two separate moments. It matters while I’m building, and it matters six months later when you want to swap a photo or change a paragraph yourself. YOOtheme’s editing experience is clean enough that most of my clients handle their own small updates without needing to call me. That’s how it should be.
The sites look good
Plenty of builders produce websites that function but still look like a template. YOOtheme Pro has real design sensibility built in — proper typography, spacing that breathes, animation that isn’t tacky. Starting from a strong foundation means design time goes into making the site right for your business, rather than undoing the builder’s defaults.
Nearly everything a website needs is already in there
Sliders, galleries, filterable portfolios, pricing tables, accordions, forms, dynamic content, WooCommerce support — it ships with the lot. Fewer third-party plugins means fewer conflicts, fewer security holes, fewer things breaking on update day, and a faster site. A WordPress install carrying forty plugins is a maintenance problem waiting to happen. YOOtheme keeps that number low.
And when it doesn’t do something, I can build it
This is the part that separates YOOtheme from most builders, and it’s the reason I’m on the Experts list rather than simply a happy customer. YOOtheme Pro lets you create your own custom elements — your own builder components, with your own fields, your own markup and your own logic.
So when a client needs something the builder doesn’t ship with, I don’t tell them it can’t be done, and I don’t bolt on a plugin that only half fits. I build the element properly. It then sits inside the builder alongside everything else, and the client uses it exactly like any other component. That’s genuinely custom functionality on a standard, well-maintained foundation — a far better place to be than a bespoke site nobody else can ever maintain.
What this means if you’re looking for a web developer in Australia
Practically, it means YOOtheme are comfortable listing me as someone who knows their product well. If you’re deciding who to hand your website to, that’s one more data point alongside the work itself.
It also builds on more than a decade of hands-on work delivering custom WordPress websites, ecommerce builds and ongoing support for small and medium businesses. Based in Sydney, working with clients right across Australia — and no agency overhead, no account managers, no middlemen. You deal directly with the person building your site.
Have a look at my listing on the YOOtheme Experts directory, browse some recent work, or get in touch to talk through your project.